We are looking at a sales enablement tool to organize content, gather adoption metrics, and make it easy to train reps on new assets. Anyone having success using a tool like Highspot or Outreach? I want to make a shortlist before pursuing in earnest. Thank you!
1 Answer
I have had experience with Highspot, Showpad, DocSend, and Seismic. I would recommend HighSpot and Showpad as they both are great for organizing content and gathering adoption metrics. ShowPad also has an LMS, but they are still working to integrate the LMS portion with its main CMS platform. I would further compliment HighSpot or ShowPad with WorkRamp if you have a very distributed sales team or a global sales team. As for Outreach, this is a prospecting tool that isn't a good CMS, but a very good prospecting tool.
1427 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Related Questions
What are the best interview questions you received when hiring PMMs? What SaaS tools are you familiar with when it comes to message testing?Developer Journey vs. Classic Funnel: what's the difference?What messaging process are you following and how is it values based?Describe your best practice for sharing messaging pillars with others in the organization, ie post a message house to internal portal, internal webinar, share out message deck with research & personas, something else?What is the optimal cadence for creating and updating sales enablement content, and how does this vary across different content types?