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We are standing up a new competitive intelligence function at my current company. What do you consider must-haves?

Liz Tassey (she/her)
Highspot Vice President Product Marketing4y
A good competitive intelligence function starts with great listening. Engaging your frontline (both sales AND customer success...why you are losing deals is good insight,...
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1800 Views
Jane Reynolds
Upstart Product Marketing Director, New Products3y
First off, congrats! The positive impact that can have on revenue and growth is pretty remarkable. When standing up a new function, I always think broadly to start. For e...
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1211 Views
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen2y
We recently stood up our CI function at SurveyMonkey a couple years ago. Before then, competitive intel responsibilities were previously scattered and shared across the p...
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929 Views
Jeff Rezabek
Workyard Director of Product Marketing2y
When standing up a new competitive intelligence function at a company, some things you'd want to consider are:Accurate data: Is your field team accurately documenting the...
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322 Views