We are standing up a new competitive intelligence function at my current company. What do you consider must-haves?
Highspot Vice President Product Marketing • 4y
A good competitive intelligence function starts with great listening. Engaging your frontline (both sales AND customer success...why you are losing deals is good insight,...
1803 Views
Upstart Product Marketing Director, New Products • 3y
First off, congrats! The positive impact that can have on revenue and growth is pretty remarkable. When standing up a new function, I always think broadly to start. For e...
1216 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
We recently stood up our CI function at SurveyMonkey a couple years ago. Before then, competitive intel responsibilities were previously scattered and shared across the p...
933 Views
Workyard Director of Product Marketing • 2y
When standing up a new competitive intelligence function at a company, some things you'd want to consider are:Accurate data: Is your field team accurately documenting the...
324 Views