How do you think about the differences between "enterprise" product marketing and SMB or mid-market?
Resolve AI Product Marketing | Formerly Google • 1y
I love this question. Fundamentally going to market for enterprise vs SMB/mid market requires a difference frame of thinking. 1. Buyer Personas:Enterprise:Decisions invol...
5989 Views
The main difference is around change management. When SMB and mid-market companies buy software, there isn't a huge change management aspect because of their size. "Enter...
2070 Views
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Veeva Systems VP of Product Marketing • 4mo
In general, the biggest differences are the price of the software, the level of buyer, the length of the sales cycle, and the complexity & sophistication of the sale....
600 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • May 7
High touch vs. low touch. Buying committees versus single buyers. 7-figure multi-year deals vs. 3-4 figure monthly credit card swipes. Those are some of the differences, ...
378 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
The core difference isn't just deal size or complexity — it's that enterprise PMM requires you to influence a much longer chain of people and decisions before anything cl...
158 Views
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