How do you think about the differences between "enterprise" product marketing and SMB or mid-market?
Resolve AI Product Marketing | Formerly Google • 1y
I love this question. Fundamentally going to market for enterprise vs SMB/mid market requires a difference frame of thinking. 1. Buyer Personas:Enterprise:Decisions invol...
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The main difference is around change management. When SMB and mid-market companies buy software, there isn't a huge change management aspect because of their size. "Enter...
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Veeva Systems VP of Product Marketing • 3mo
In general, the biggest differences are the price of the software, the level of buyer, the length of the sales cycle, and the complexity & sophistication of the sale....
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