How do you think about the differences between "enterprise" product marketing and SMB or mid-market?

1 answer

All related (4)

Director of Product Marketing at Amplitude • October 5

The main difference is around change management. When SMB and mid-market companies buy software, there isn't a huge change management aspect because of their size. "Enterprise," defined as more establ

13 Saves

Zendesk Director of Product Marketing, Liz Gonzalez

on Enterprise Product Marketing

Amplitude Director of Enterprise Product Marketing, Hien Phan

on Enterprise Product Marketing

Miro Group Product Marketing Manager- Enterprise, Mandy Schafer

on Enterprise Product Marketing

What do you look for while hiring a junior PMM candidate, especially someone who might not have had a prior PMM experience? What assignments would you typically ask as part of recruitment?

What are the key traits you look for in hiring enterprise PMMs?

In what ways to you see (or recommend) product marketers build trust with their XFN partners?