If you’re shifting from selling a bunch of standalone apps to selling an actual platform, the big thing is you can’t just “relabel” what you already have. You’ve gotta help customers see the bigger picture and actually feel the value of the whole thing working together. A few things that usually work well: Start with the customer problems, not the platform story - People don’t wake up wanting a platform. They want a simpler way to run their work without juggling 10 tools. So frame it around the ...Read More
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