We currently offer a suite of SaaS applications that are priced and packaged separately. What are some of the best practices to pivot towards a "business platform" based model as opposed to the current "business applications" based model?
2 Answers
If you’re shifting from selling a bunch of standalone apps to selling an actual platform, the big thing is you can’t just “relabel” what you already have. You’ve gotta he...
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Product Marketing House Product Marketing Strategy Consultant | Formerly Alyce, NextRoll • 3y
This is a really good opportunity to take a step back and look at your platform from the eyes of your customer. Are there groups of products that resonate with similar au...
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