We don't have a Voice of Customer program. 1. How do you get buy-in and 2. What does an MVP of a VOC program look like?

You can make the case on paper, but you can also spin up an MVP to affirm the value of a VOC program. 1. In my previous experience, I gained buy-in by outlining all the ways programs like this can dri

Great question! Voice of Customer programs are incredibly important to keeping a pulse on your customer base, and ensuring your product/service is meeting the needs of customers. Gaining buy-in can b