We don't have a Voice of Customer program. 1. How do you get buy-in and 2. What does an MVP of a VOC program look like?

You can make the case on paper, but you can also spin up an MVP to affirm the value of a VOC program. 1. In my previous experience, I gained buy-in by outlining all the w...

Great question! Voice of Customer programs are incredibly important to keeping a pulse on your customer base, and ensuring your product/service is meeting the needs of cu...

I'm glad you asked about MVP, because I tried to boil the WHOLE ocean and build a massive VoC program a few years ago. We tried to collect every piece of information that...

Love this question and I’m often surprised by how underutilized customer research is within companies. The issue is that research takes time which explains why a lot of c...

To gain buy-in for a Voice of the Customer (VOC) program, you need to first convince stakeholders of the value of the program. I like to start with a simple proof of conc...