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We don't have a Voice of Customer program. 1. How do you get buy-in and 2. What does an MVP of a VOC program look like?
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How would you go about conducting market research for potential clients of a new feature? You've already got your core clients, but are launching a new feature and are looking for unbiased feedback from people net new to your platform/service/offering.
How do you approach validating potential new market directions? And multiple market directions your product could take?