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What advice would you give to people transitioning into product marketing from less common roles like investment banking/finance?

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2 Answers
Product Marketing Career Path
  1. Bhavika Thakkar
    Bhavika Thakkar

    Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 5mo

    Someone from investment banking or finance industry would already have strong analytical chops. I think this is a huge advantage as data-oriented PMMs automatically have advantageous position in career growth. You'll naturally excel in funnel analysis, TAM analysis, segmentation, Running the business work. Where I think you'll want to build skills are- Customer empathy. Just talk to 20 customers a quarter in the early days of transition. Not all decisions in Product Marketing are excel based. Th ...Read More

    1,323 Views
  2. Alex Gutow
    Alex Gutow

    Arcade.dev Head of Marketing • 2y

    Product marketing can be an especially hard role to break into, but not impossible! First, one of the most powerful things for a product marketer is how well they know and understand the audience they need to speak to. Look for PMM roles that are looking to sell to your current role, since you'd bring firsthand knowledge of that audience. For example, if you're in finance, you can look for PMM roles at companies selling finance products that you might use; or industry-specific PMM roles focused ...Read More

    2,353 Views

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