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4 Answers

Hila Segal
Observe.AI VP Product & Customer Marketing • December 21
1. Deeply understand the business of your company - who buys, why they buy, how your product delivers value (not just the top level cost savings, lower risk, more topline but what are the driver metrics that are impacted by your product). 2. Learn the monetization models of your com......Read More
466 Views

Jackie Palmer
Demandbase VP Product and Industry Marketing • January 24
There are lots of resources to leverage when thinking about pricing and packaging. Here are some that I've found most useful: * Competitor websites (hopefully you'll be lucky and they'll publish their pricing!). Know that whatever you find here is likely to be higher than actual selling p......Read More
336 Views

Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • December 28
A lot of great content in the market, specifically on Sharebird and PMM groups. I’ve also learned a lot by meeting up and talking pricing with folks across product, PMM, and finance who work on pricing to swap stories and get their insight. Do a lot of digging online about how your competitors an......Read More
722 Views

Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 14
Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it! Here are some of my favourite resources: * Price Intelligently/Profitwell blog - https://www.profitwell.com/recur/all/tag/pricing * Handbook on the Psychology of Pricing......Read More
371 Views
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Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • December 28
1. Fully agree that pricing is tough. I’ll add my own point of view on top of that: pricing is tough and there is no “good” pricing. I have been lucky to work at 5 great B2B SaaS companies, and each of them have had frustrations with pricing, gone through pricing changes, and knew th......Read More
550 Views
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Akshay Kerkar
Stripe Head of Product Marketing, Emerging Products • August 4
A few other things to consider: * Your team's research needs (qual and/or quant) * Any analyst-related spent (either for research reports or to engage w/ analysts) * Content-related needs -- always a good idea to work with a good content agency to flex your capacity when needed * And ......Read More
842 Views
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Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXP • February 24
There are a couple of questions here. Let me address the question of single vs bundled solutions. Why do sell something standalone vs in a bundle? Its about the right offering , for the right buyer/market segment. These offers are the right combination of feature-sets, services, and price for......Read More
556 Views
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Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 14
Whenever we launch a new product or feature, I make sure we're aligned on the core business metric we want to drive. Is this a churn reducer? A top of funnel acquisition play? An expansion or ARPU play? This should help to guide how you frame the opportunity. If you're torn between a few pote......Read More
458 Views
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Jonathan Brandon
Intercom Head of Monetization & Pricing Strategy • December 3
The big one....where to start?! Creating your company's first well-researched pricing model is quite different than making a big change later on, but I'd say some of the same advice holds: * Alignment is CRITICAL! Any change in your pricing, especially in SaaS, absolutely must involve every ......Read More
1613 Views
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Chris Mills
Wrike Vice President Product Marketing / GTM • April 9
It depends on the competitive dynamics in your market. Are you the market leader or a new emerging alternative? What are the important buying factors in your market and with your buyers? Is price a primary buying consideration (hint: it often is not unless you make it that way)? It's always impor......Read More
827 Views
Related Questions
Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.What should I include in my product marketing budget?Do you have any frameworks for discerning pricing and packaging of single vs bundled solutions? What about consideration around early adoption pricing, seasonal discount, and/or trial to purchase conversion incentives?How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company? How do you think about pricing and packaging as it relates to competitive positioning?