What are some resources you refer to when thinking about pricing & packaging? It's a new area for me and I'm not sure how to get started.
4 Answers
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
There are lots of resources to leverage when thinking about pricing and packaging. Here are some that I've found most useful: Competitor websites (hopefully you'll be lu...
697 Views
Kajabi VP Product Marketing & Lifecycle • 3y
Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it! Here are some of my favourite resources: Price In...
1433 Views
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WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
Deeply understand the business of your company - who buys, why they buy, how your product delivers value (not just the top level cost savings, lower risk, more topline b...
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AssemblyAI CMO • 3y
A lot of great content in the market, specifically on Sharebird and PMM groups. I’ve also learned a lot by meeting up and talking pricing with folks across product, PMM, ...
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