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What are some resources you refer to when thinking about pricing & packaging? It's a new area for me and I'm not sure how to get started.

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4 Answers
Pricing and Packaging
  1. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y

    There are lots of resources to leverage when thinking about pricing and packaging. Here are some that I've found most useful: Competitor websites (hopefully you'll be lucky and they'll publish their pricing!). Know that whatever you find here is likely to be higher than actual selling price as it is not usually inclusive of discounts or promotions Review websites like G2 and TrustRadius. Often people will comment on the price they pay or paid Marketplaces like the Salesforce AppExchange, HubSpot ...Read More

    703 Views
  2. Tamara Grominsky
    Tamara Grominsky

    Kajabi VP Product Marketing & Lifecycle • 3y

    Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it!

    Here are some of my favourite resources:

    • Price Intelligently/Profitwell blog - https://www.profitwell.com/recur/all/tag/pricing
    • Handbook on the Psychology of Pricing by Markus Husemann-Kopetzky
    • Confessions of the Pricing Man by Hermann Simon
    • Monetizing Innovation by Madhavan Ramanujam
    1,435 Views
  3. Hila Segal
    Hila Segal

    WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y

    Deeply understand the business of your company - who buys, why they buy, how your product delivers value (not just the top level cost savings, lower risk, more topline but what are the driver metrics that are impacted by your product). Learn the monetization models of your competitors or similar type companies to you Educate yourself on pricing & packaging models, learn from other companies in your industry or best-in-class Saas Attend webinars, courses or other PMM communities that talk abo ...Read More

    828 Views
  4. Christy Roach
    Christy Roach

    AirOps CMO • 3y

    A lot of great content in the market, specifically on Sharebird and PMM groups. I’ve also learned a lot by meeting up and talking pricing with folks across product, PMM, and finance who work on pricing to swap stories and get their insight. Do a lot of digging online about how your competitors and products in your industry price their offerings so you can understand how your product fits in. If you’re looking for a book, I don’t have a ton but the book Predictably Irrational by Dr. Dan Ariely is ...Read More

    961 Views

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