What are different messaging processes that you do? And which ones work best to help team/stakeholders come to consensus faster?
A/B testing and spending on messaging research are ways that we can test out messaging, but if we don't have budget to do that, are there other ways to qualify it besides having team members or some stakeholders provide input and attempt to wordsmith until concensus is reached?
3 Answers
If you have differing opinions across your org, you definitely need to bring some data to the table. Testing is a critical part of developing successful messaging, and te...
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Headway Staff Product Marketing Manager • 5y
Two-part question? Two-part answer :) Messaging Processes & Consensus The type of messaging we do varies depending on whether we’re looking at our entire product, a...
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OpenTable Director of Product Marketing • 4y
I find it helpful to put together a simple exec-level deck that incapsulates the key messaging, how I got there, and how it'll show up. I use that deck to organize my own...
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Related Questions
Who should a product marketer work with to QA and approve product messaging?How do you develop consensus for your proposed messagingWhat messaging do you call successful?Who are the top stakeholders that would ideally inform and be part of the messaging development process? Which stakeholders do you typically need to involve in your messaging project?When it comes to message testing, it's easy to get some rough signal one way or another as to whether a message resonates. But is there a risk of drawing a conclusion too quickly? How do you use testing to really ensure you wind up with the most resonant messaging?