What are different messaging processes that you do? And which ones work best to help team/stakeholders come to consensus faster?

A/B testing and spending on messaging research are ways that we can test out messaging, but if we don't have budget to do that, are there other ways to qualify it besides having team members or some stakeholders provide input and attempt to wordsmith until concensus is reached?

3 answers

All related (61)

Connie Woo

Director of Product Marketing at OpenTable • January 4

I find it helpful to put together a simple exec-level deck that incapsulates the key messaging, how I got there, and how it'll show up. I use that deck to organize my own thoughts concisely, as well a

6 Saves

Sarah Din

VP of Product Marketing at Quickbase • September 24

If you have differing opinions across your org, you definitely need to bring some data to the table. Testing is a critical part of developing successful messaging, and testing or market research does

70 Saves

Andrew Stinger

Head Of Marketing at Universe • December 17

Two-part question? Two-part answer :) Messaging Processes & Consensus The type of messaging we do varies depending on whether we’re looking at our entire product, a feature or set of features, o

54 Saves

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Any examples of best in class feature launch emails you have seen?