Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
What are different messaging processes that you do? And which ones work best to help team/stakeholders come to consensus faster?
A/B testing and spending on messaging research are ways that we can test out messaging, but if we don't have budget to do that, are there other ways to qualify it besides having team members or some stakeholders provide input and attempt to wordsmith until concensus is reached?
All related (61)
How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?
How do you as a product marketer create brand messaging that appeals to three highly distinct segments?
Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.
How do you balance succinct simple messaging with a complex technology product and or set of products.