What are reasons that a company would look to do a major re-pricing of B2B software? Should it be considered a red flag (aka getting more money out of customers because of low rev growth otherwise) or are there other reasons why this is something a company would pursue?

Question

Ajit Ghuman · Accepted Answer

It is rare for companies to engage in a major re-pricing if the problem is low revenue growth. The reason it is rare is because low revenue growth is seldom a function of...

What are reasons that a company would look to do a major re-pricing of B2B software? Should it be considered a red flag (aka getting more money out of customers because of low rev growth otherwise) or are there other reasons why this is something a company would pursue?

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