Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 5y
It is rare for companies to engage in a major re-pricing if the problem is low revenue growth. The reason it is rare is because low revenue growth is seldom a function of under-pricing and more often a problem of poor product-market fit OR a saturation of an existing market OR a malfunctioning sales engine. Top reasons for major re-pricing: 1. Your product value prop has changed substantially. In 2018/19 timeframe we changed the pricing structure at Helpshift to a volume-based model from a sea ...Read More
