What are some ways you can influence the roadmap as a product marketer when working with a strong-willed and difficult to work with product manager?
5 Answers
In the cases where a Product Manager has consistently challenged your work beyond regular constructive collaboration, I have found the following tactics useful: Realign ...
1298 Views
Altruist VP of Marketing • 5y
This question becomes more about how you can influence your PM vs. the roadmap yourself. Without knowing your history or the nature of your relationship I would advise fo...
1431 Views
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Wiz Group Product Marketing Manager - (CIAM / API Products) • 5y
First of all, most well-heeled product managers tend to be strongly opinionated but open to reasoning and change. The PM-PMM relationship is one of the most critical rela...
702 Views
Decision-making frameworks and corporate values (that hopefully include something about teamwork :) ) are needed at the team level to minimize subjectivity at the individ...
470 Views
Conveyor Head of Marketing • 6y
This can be tough - I feel you! But keep in mind all good relationships take time and if you can't figure out a good way to work together it's going to be really hard to ...
788 Views
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How to tackle a situation where Product Managers can often wary when hearing that Product Marketers want to "influence the product roadmap"?What specific areas of roadmap influence do you think product marketing can help the most with?How do you influence the roadmap for highly technical products?How can you influence the roadmap when product managers have to plan so far in advance?How do you influence the roadmap at an enterprise company where product managers have long tenure?What definitely doesn't work when it comes to influencing the roadmap?