How do you influence the product roadmap if the roadmap has already been laid out by product?
4 Answers
Clarify.ai Head of Marketing | Formerly Atlassian, Intercom, Loom, Equals • 3y
Product roadmaps are, or at least they should be, always subject to change. At least that is what a PM will tell you when you want to share the roadmap with a customer. 🤣...
2228 Views
Glassdoor Director, Product Marketing • 4y
If you have relationships built with your product counterparts, and product leadership, you can influence through this relationship. This is especially the case if your p...
1290 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
I think the most important part of influencing product roadmap is that its an outcome created by a strong understanding of the user, strong understanding of the product a...
617 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
The great thing about roadmaps is they're like the Pirates' Code. "It's more of a guideline." First, never lose sight of the fact that if you have a concrete roadmap fr...
558 Views
Related Questions
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?What are the main channels product marketing can use to influence roadmap?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? How can you influence the immediate product roadmap if the pre-launch customer research revealed to you that the MVP would not add significant value to your customers? What definitely doesn't work when it comes to influencing the roadmap?