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How often does Product assess the roadmap with GTM teams, and what does that "negotiation" process look like?

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  1. Jack Wei
    Jack Wei

    Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 1y

    The cadence of formal product roadmap reviews vary by company and PM team. Of course the more mature the organization, the more standardized the cadence and process are. For companies serving the Enterprise, I've seen roadmap assessment with GTM teams range quarterly to semiannually. Mediocre product teams take spotty customer input and pretend to negotiate the product roadmap with GTM teams Good product teams do the above plus proactively review sales requests with a decision-making framework G ...Read More

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