What are some effective methods for a PMM to have their research influence the product roadmap?
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Related Questions
How do you define between a customer(s) want or request and a feature that is actually needed?At what stage should product marketing collaborate with product design on the design process?What's the best template for process organisation that you have used as a PMM bridging different company circles?How can you involve your product marketing team in roadmap discussions early on without being seen as intrusive or kingdom-building?If product marketing is a relatively new function at your company (relative to product), what advice do you have on becoming a strategic partner and more involved earlier in the product roadmap development process?What’s your approach when you join a new company? What strategies have been working best, and what would you recommend not to try?