What are some effective methods for a PMM to have their research influence the product roadmap?
4 Answers
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
An effective way for a Product Marketing Manager (PMM) to influence the product roadmap is by presenting data-driven insights that align with strategic business goals. So...
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Atlassian Product Marketing Leader • 5mo
PMMs often produce great research that never makes it past the readout. To actually influence product strategy and roadmapping, your research needs to be decision-ready, ...
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Keep a running doc of insights, then use it as your starting point for planning sessions.Here's what works for me:Track insights as you go: I keep a Notion doc (or deck, ...
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Leadership sets the tone. It would be less impactful (and therefore discouraging) for an IC PMM to try and influence the product roadmap independently without visibility ...
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