How do you handle the conflicting voices between sales, marketing and product?

My first piece of advice is to reframe ‘conflicting voices’ as different perspectives. When you think about it as different perspectives, it removes the negative connotat...

- Anchor on the highest priority for the company, versus any one team. One of the hardest but also most liberating things about product marketing is that we are an inhere...

It’s a useful exercise to determine first what the company’s most important objectives are rather than any one team’s. PMM, being as cross-functional as it is, acts as so...

I wouldn’t view them as necessarily conflicting, but more so that PMM brings a different perspective :) First of all, I would lean into data as much as possible. That no...