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How do you think about team structure and organization when you have 5PMMs vs 20+PMMs?

Do you ladder individuals into verticals? When does a team warrant a manager vs a collection of ICs?

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2 Answers
Building a Product Marketing Team
  1. John Hurley
    John Hurley

    Notion Head of Product Marketing • 3y

    When scaling from 5 PMMs to 20+ PMMs, it becomes increasingly important to have a well-defined team structure and organization. One approach is to ladder individuals into verticals based on their area of ownership and area of expertise. As the team grows, it may be necessary to have discipline leads and managers to help with collaboration and alignment. Here is a simple little progression: How PMM teams grow and mature over time… Generalists (with some diversity but broad and deep ownership and ...Read More

    3,524 Views
  2. Rachel Cheyfitz
    Rachel Cheyfitz

    Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y

    The number of PMMs literally means absolutely nothing without additional data: size of company, size of Revenue team, amount and size of products/features/offerings, and also the other functions available to you in and beyond your core team (competitive analysis, analyst management, content writing, etc.). Only in that context would you then evaluate how many PMMs you have and how to divide responsibilities. 5 could be enough for each to focus and own a single (or multiple) product. But that dep ...Read More

    255 Views
  3. 🟧 Hugo H. Macedo 🟧
    🟧 Hugo H. Macedo 🟧

    Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 3y

    I would focus more on the scope of Product Marketing - what are the expectations and what other teams you "play" with and their expectations and capabilities - PMs, Enablement, Marketing, Content, Ops,... Product Marketing with 5 can do the same within 20 depends on the rest of the org.For the scope, also think about how your Business organizes - Product lines, Industries, Segments,... You will need to fit into the company's "worldview" of the business. If the company has sales, marketing and pr ...Read More

    278 Views

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