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What are some of your favorite software platforms for digital product adoption/engagement? Examples: UserPilot, AppCues, etc

Harsha Kalapala
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, WalmartApril 16

Tech is always a hard question for product marketers who don't have a ton of budget. I try to push for tools that are beneficial to more than product marketing. Tools that help me do my job better with my key partners - sales, CS, product. One way is to just get a seat to jump in on software they are already using. Some of my most helpful tools have been:

  • Appcues (partner with product and customer success)
  • Google analytics/Heap (helps you see what's working and where you need to focus)
  • DocSend (for sales enablement and content delivery)
  • Salesloft (for sales enablement)
  • Miro (for brainstorming and concepting)
  • Hemingway app (for copywriting)
  • Noun project (for icons)
  • Lingo (for quick access to logos, colors, fonts, graphics, etc.)
  • Skitch (for screenshots and quick edits like highlights, comments, blurring)

And my recent favorite - LOOM (for short training videos I can send to sales and CS)

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