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What are some of your favorite software platforms for digital product adoption/engagement? Examples: UserPilot, AppCues, etc
1 Answer
Harsha Kalapala
AlertMedia Vice President Product Marketing • April 16
Tech is always a hard question for product marketers who don't have a ton of budget. I try to push for tools that are beneficial to more than product marketing. Tools that help me do my job better with my key partners - sales, CS, product. One way is to just get a seat to jump in on software they are already using. Some of my most helpful tools have been:
- Appcues (partner with product and customer success)
- Google analytics/Heap (helps you see what's working and where you need to focus)
- DocSend (for sales enablement and content delivery)
- Salesloft (for sales enablement)
- Miro (for brainstorming and concepting)
- Hemingway app (for copywriting)
- Noun project (for icons)
- Lingo (for quick access to logos, colors, fonts, graphics, etc.)
- Skitch (for screenshots and quick edits like highlights, comments, blurring)
And my recent favorite - LOOM (for short training videos I can send to sales and CS)
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