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Since Product Marketing touches so many areas of the business, this role is oftentimes in the best position to lead a VOC process.
5 answers
All related (52)
Jasmine Jaume
Director, Product Marketing at Intercom November 9
The product team at Intercom are very invested in understanding our customers so they often themselves talk to customers, interface directly with sales, read customer feedback from conversations in In
Sunny Manivannan
Vice President & GM, Global SMB at Braze June 16
I'm in favor of what I call the 'State of the Union' report - and doing this every quarter. A 'State of the Union' report is created by a product marketer for their main revenue-generating product(s).
Stacey Wang
Director of Product Marketing at Ironclad July 1
Systematizing the capture and dissemination of customer and market feedback is key here. At Ironclad, we spent a lot of time designing and building a system in Coda that brings in customer feedback st
Evelyn Ju
Head of Marketing at Persona November 16
The key is to first align on the framework for making decisions (e.g. market opportunity, customer retention/expansion goals, revenue impact, etc. and how you prioritize each) and then ensure the team
Gregg Miller
VP of Product Marketing at Oyster® September 29
I think the best approach for PMM is to employ a mix of programmatic and opportunity specific approaches to aligning stakeholders around customer priorities. Programmatic approaches are best for clari