What strategies are you using to align stakeholders around customer priorities?
Since Product Marketing touches so many areas of the business, this role is oftentimes in the best position to lead a VOC process.
Braze Vice President & GM, Global SMB • 5y
I'm in favor of what I call the 'State of the Union' report - and doing this every quarter. A 'State of the Union' report is created by a product marketer for their main ...
2037 Views
PandaDoc VP of Product Marketing & Brand • 4y
I think the best approach for PMM is to employ a mix of programmatic and opportunity specific approaches to aligning stakeholders around customer priorities. Programmatic...
641 Views
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Splunk
The key is to first align on the framework for making decisions (e.g. market opportunity, customer retention/expansion goals, revenue impact, etc. and how you prioritize ...
396 Views
Kodex Head of Marketing & Government Relations • 4y
Systematizing the capture and dissemination of customer and market feedback is key here. At Ironclad, we spent a lot of time designing and building a system in Coda that ...
364 Views
Career & Leadership Coach/ Former Director, Product Marketing • 5y
The product team at Intercom are very invested in understanding our customers so they often themselves talk to customers, interface directly with sales, read customer fee...
961 Views
Related Questions
What are the best practices and strategies to align cross-functional stakeholders? Please also provide examples.How do you leverage customer and market evidence to influence skeptical stakeholders and drive consensus on narrative?How do you drive alignment for a positioning? What all should be included if you are conducting a session? What marketing tools (e.g. personas, buyer journeys, sales playbooks, etc) have you found most effective in getting stakeholders aligned on marketing strategy? What is the most difficult stakeholder to influence according to your experience? Product / Sales? And why?How do you manage difficult stakeholders?