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What are some tactics you have used to help with locating/recruiting the best Prod Mktg talent?

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4 Answers
Product Marketing Skills
  1. Joe Goldberg
    Joe Goldberg

    Vanta Director of Product Marketing | Formerly Snowflake, Splunk, VMware, Sigma Computing • 2y

    Absolutely lean on recruiting/HR as your partner as they’re extremely helpful. But my big tip is you also need to co-own this hiring process and personally plan to spend a few hours every single day on it, especially given how important it is. Things you can do to help: Send job post to your LinkedIn network and have colleagues do the same with their networks. Also ask colleagues to target great people they worked with in prior roles. networks. Post the JD in marketing communities such as Shareb ...Read More

    1,190 Views
  2. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 2y

    I've always tapped into my network to find the best talent. It is also really helpful to be part of communities like Sharebird, where so much great talent lives!

    415 Views
  3. Florian Delval
    Florian Delval

    ActionIQ Director, Technical Product Marketing Manager | Formerly Adobe • 2y

    Locating experienced Product Marketing professionals can be challenging, especially considering the relatively recent emergence of the function. The good news is that Product Marketing is a highly cross functional role, and most promising talent often possess experience in at least one role a Product Marketer collaborates closely with: marketing, sales, professional services or product. This background brings not only a deep understanding of these other functions but also greatly facilitates tru ...Read More

    202 Views
  4. 🟧 Hugo H. Macedo 🟧
    🟧 Hugo H. Macedo 🟧

    Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y

    Go beyond the title. Look for the experience and skills you need. Product Marketing can be many things so a title can even be misleading. So look for skills - here are some ideas: Management Consultants (Mckinsey, BCG, Bain) can be a great profile - they have the business analysis and data analysis muscle, excellent executive communication and stakeholder management. They have great delivery and execution skills. If you need someone who is going to focus on the Sales team - why not bring someone ...Read More

    177 Views

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