Which specific questions do you ask your sales reps when they request content?
For instance: which pain points would it address, what is the context for this request, how many prospects or customers would you share it with, what is the potential opportunity
6 Answers
Grafana Head of Solutions Marketing | Formerly HubSpot • 5y
It's really mainly two primary questions for reps when it comes to content requests: -What problem are they trying to solve? -Who is the audience? -What is the distrib...
1392 Views
Jellyfish VP of Product Marketing • 5y
I like to ask: Who is this for Who else would use this What are you trying to achieve with this Why nowIn some cases a sales rep may come asking for a very specific piec...
1512 Views
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Splunk
For me, I generally start with questions to determine if new content is actually needed (versus piling on to an already long list of requests). In addition, to your exam...
1649 Views
BrainKraft Founder • 8y
1. What step in the buyer's journey on you on? 2. What buyer persona are you dealing with? 3. What problem/objection are you encountering? 4. What have you tried? Sales ...
496 Views
WalkMe Director, Solutions Marketing & Competitive Intelligence • 8y
"What part of no don't you understand?" That's the question I usually end up asking. =D Sarcasm aside, at least 95% of the requests I get don't need new content, either...
532 Views
Cisco Director of Product Management, Speech and Video AI • 8y
in addition to the above, having alignment ahead of time across Product marketing and sales leadership - about customer segments,personas, sales conversation roadmap/chal...
548 Views
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Is asking sales what do they need effective in developing sales content?How do you get sales teams to consume the content you create?What has worked for you when trying to scale product training to a large field of sales reps at mass? How do you say 'no' to small asks for a PMM but that AEs/Sales think will win an individual deal?