Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1y
The biggest challenge is isolating metrics that marketing can truly own, and that matter. Too often, PMMs get judged on metrics they influence but don’t control, like revenue or DAUs, without a clear line to how their work contributes. Many times, the right metric simply doesn’t exist yet. You have to build the plumbing - define the funnel, implement tracking, clarify the conversion path - before you can set a KPI. I’ve tackled this by partnering closely with data science and product to co-creat ...Read More
638
Views
