What are the biggest challenges when implementing KPIs for your PMM organization? How have you solved them?
2 Answers
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 10mo
The biggest challenge is isolating metrics that marketing can truly own, and that matter. Too often, PMMs get judged on metrics they influence but don’t control, like rev...
635 Views
Product Marketing Consultant | Formerly Salesforce • 2y
There's two big challenges when implementing KPIs for PMM: Attribution Reporting You need to be able to properly attribute KPIs to the work a PMM does. Unlike sales where...
3082 Views
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