How do you establish a process around measuring a launch success and what KPIs would you suggest?
1 Answer
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 1y
Retention would always be the top of my list to monitor around a launch. This simple view of whether or not customers are sticking around will tell you more about the suc...
523 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
How do you handle KPI formulation?What are the most common KPIs for a product launch?How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?Is there a recommended process for determining KPI success results?When setting up a product marketing function in an established software company, what are the critical KPIs to start with?What are the most important KPIs to measure the success of new product launches? How do you track and adjust your strategies based on this data?