Do you find that KPIs are more valuable for external reporting (looking good to other teams/management) and less valuable for your job as a PMM?
3 Answers
Maybe this is a better question for my team. For me, I think it's the opposite. KPIs are valuable for me as a PMM because, through all the noise and new requests/project...
1626 Views
Close Head of Product Marketing • 2y
I think there is an element (for all teams in an organization) of reporting on metrics to internal stakeholders as a way to promote one's self, team and work. That said, ...
599 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Product Marketing Consultant | Formerly Salesforce • 2y
KPIs are super important to me as a PMM, as it helps me get a sense of what's working/not working. "Key Performance Indicators" truly are indications of what's performing...
2404 Views
Related Questions
What are some KPIs that you find over-hyped and/or unimportant?What are the most common PMM KPIs, especially for mature/ large companies with established teams like content, lifecycle etc?What are the common KPIs PMM should track?In today’s Ai world how are PMM KPIs changing and evolving in the new landscape? What KPIs do you use that directly tie to revenue increases?How do you measure product marketing impact when KPIs can't be soley attributed?