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Do you find that KPIs are more valuable for external reporting (looking good to other teams/management) and less valuable for your job as a PMM?

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3 Answers
Product Marketing KPI's
  1. Jack Wei
    Jack Wei

    Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 5y

    Maybe this is a better question for my team.  For me, I think it's the opposite. KPIs are valuable for me as a PMM because, through all the noise and new requests/projects that I inevitably get in a specific period of time, I can pull my head out of the weeds and make sure I'm moving towards that targeted KPI. It helps to bring measurable meaning to my work. Due to the fact that PMMs don't have "direct impact" on key biz metrics like revenue or renewal/upsell/churn, the value perceived by other ...Read More

    1,628 Views
  2. Christine Sotelo-Dag
    Christine Sotelo-Dag

    Close Head of Product Marketing • 2y

    I think there is an element (for all teams in an organization) of reporting on metrics to internal stakeholders as a way to promote one's self, team and work. That said, I don't think that detracts from the value of KPIs for PMM teams. At the very least, KPIs help monitor and manage progress. As an example, looking at past launches as a benchmark for future launches - and where there is room for improvement and monitoring if new tactics improved past performance. Good KPIs also help with priorit ...Read More

    601 Views
  3. Jodi Innerfield
    Jodi Innerfield

    Product Marketing Consultant | Formerly Salesforce • 2y

    KPIs are super important to me as a PMM, as it helps me get a sense of what's working/not working. "Key Performance Indicators" truly are indications of what's performing--and what's not performing. Some of the metrics I like to look at are: Web traffic, trial starts, trial conversions, CTRs on demos and content downloads: Are people engaging with my webpage? My trials? Content? If not, what part of the journey is broken and needs to be addressed? Sales enablement, usage of sales resources: Does ...Read More

    2,405 Views

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