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Do you find that KPIs are more valuable for external reporting (looking good to other teams/management) and less valuable for your job as a PMM?

Jack Wei
Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co5y
Maybe this is a better question for my team. For me, I think it's the opposite. KPIs are valuable for me as a PMM because, through all the noise and new requests/project...
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1626 Views
Christine Sotelo-Dag
Close Head of Product Marketing2y
I think there is an element (for all teams in an organization) of reporting on metrics to internal stakeholders as a way to promote one's self, team and work. That said, ...
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599 Views
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Jodi Innerfield
Product Marketing Consultant | Formerly Salesforce2y
KPIs are super important to me as a PMM, as it helps me get a sense of what's working/not working. "Key Performance Indicators" truly are indications of what's performing...
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2404 Views