Do you find that KPIs are more valuable for external reporting (looking good to other teams/management) and less valuable for your job as a PMM?

1 answer

All related (11)

Head of Product Marketing at Sendbird | Formerly SmartRecruiters, Mixpanel, Deloitte • January 27

Maybe this is a better question for my team. For me, I think it's the opposite. KPIs are valuable for me as a PMM because, through all the noise and new requests/projects that I inevitably get in a s

26 Saves

I'm working at a start-up, and a first PMM hire; what KPIs should I own and not own?

How does self-serve product impact product marketing function?

For sales cycles that are "long" 18 months+ what KPIs do you recommend product marketers use to determine ROI / impact / influence on the deal. Industry context: enterprise healthcare IT software

Do you think product marketing performance should be judged based on KPI's or are they more guiding metrics to inform where to spend time and resource?

How do you communicate product marketing updates and activities to the rest of the company?

Which growth channels have worked surprisingly well for Airtable?