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What are the 3-5 key metrics you should always report on in product marketing?

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2 Answers
Product Marketing KPI's
  1. JD Prater
    JD Prater

    Ting VP of Marketing • 1y

    While PMM metrics can vary greatly depending on your go-to-market motion and audience, I believe the most critical metrics should track your core customer journey. At AssemblyAI, where we provide speech-to-text APIs for developers, we focus intensely on developer journey metrics across the lifecycle of our capabilities. Our key metrics framework centers on three critical areas of the developer journey: Initial Activation Time to first API call (measuring how quickly developers can get started) S ...Read More

    9,224 Views
  2. Daniel Kuperman
    Daniel Kuperman

    Jellyfish VP of Product Marketing • 1y

    First, identify the main business metrics that your company has established and then tie product marketing metrics that directly impact them. This short list (may be only 3 or 4) are the ones you want to make sure are clearly identified, understood, and reported on. For PLG they might be: Product activations; Product purchases; Customer churn. For sales-led they could be: Marketing-influenced pipeline; Average deal size; Win rate. Depending on your business and how product marketing works within ...Read More

    1,943 Views

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