What are the 3-5 key metrics you should always report on in product marketing?
2 Answers
While PMM metrics can vary greatly depending on your go-to-market motion and audience, I believe the most critical metrics should track your core customer journey. At Ass...
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Jellyfish VP of Product Marketing • 1y
First, identify the main business metrics that your company has established and then tie product marketing metrics that directly impact them. This short list (may be only...
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What are the KPIs you’re focusing on?What are PMM KPIs that can be directly attributed product marketing work? Are there any broad metrics you guys track as PMMs?What are the best KPIs to measure for the product marketing department that aren't conversion metrics? What are the metrics your product marketing teams are uniquely or primarily responsible for? In your experience, what KPIs "must haves" for any product marketing role or team?