What are the key processes you'd set up when expanding the Product Marketing team from 1 to multiple people?

It is so important to have some foundational processes in place before you scale a team. Here are a few I always like to establish right away GTM, product launch proces...

Without knowing how many you're talking about, this is a bit of a tough question to answer with specificity, but I'd say you definitely need to create and/or revisit your...

Know the business forecasts for as far out as possible( preferably at least 1 year) -- overall strategy, revenue, R&D investments, headcount, budget, HR/hiring polic...

Map out the various deliverables your team is responsible for. Some are consistent (launches) and others are point in time (website relaunch). List out all the stakeholde...

While we’ve evolved the shape, size, timing, and application, some resources I either stood-up or leaned on as Coda’s first PMM that are still in use: A PMM “Hub” - Your...

Some of the low hanging fruit here would be setting up team rituals - team meetings, slack channels, team hubs, etc. Some of the more logistical processes would include...

If you're expanding a PMM team, you're likely growing as a business as well. As you grow as a business, your Product and Engineering teams are likely growing as well. T...

When expanding the PMM team I think about forming GTM playbooks. It's documented step-by-step processes which you have during your launch, that helps your team stay focus...

The most critical step is setting up a Product Marketing Operating Model. There is a lot of intrinsic knowledge that a solo PMM has that needs to be shared with any futur...