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9 Answers

Tiffany Tooley
HubSpot Head Of Product Marketing • March 8
Without knowing how many you're talking about, this is a bit of a tough question to answer with specificity, but I'd say you definitely need to create and/or revisit your operating model every time 2-3 new people join your team, especially when you're going from 1-4. Think about establishing prin......Read More
620 Views

Christine Sotelo-Dag
Mode Analytics Director of Product Marketing & Customer Marketing • March 17
Some of the low hanging fruit here would be setting up team rituals - team meetings, slack channels, team hubs, etc. Some of the more logistical processes would include setting up a shared launch calendar to have a shared source of truth. Defining a tiering framework for launching products. E......Read More
389 Views

Becky Trevino
Snow Software Executive Vice President Products • June 1
If you're expanding a PMM team, you're likely growing as a business as well. As you grow as a business, your Product and Engineering teams are likely growing as well. This means that these teams are likely going to be releasing more features. And with more features, comes the need for broader......Read More
308 Views

Map out the various deliverables your team is responsible for. Some are consistent (launches) and others are point in time (website relaunch). List out all the stakeholders you interface with regularly: product management, Sales, Sales Enablemenrt, Marketing comms. Develop a process thats sustain......Read More
392 Views

It is so important to have some foundational processes in place before you scale a team. Here are a few I always like to establish right away * GTM, product launch process - this is a huge part of the role, and not having a clear process can cause confusion and misunderstanding. This is al......Read More
953 Views

1. Know the business forecasts for as far out as possible( preferably at least 1 year) -- overall strategy, revenue, R&D investments, headcount, budget, HR/hiring policies, etc. 2. Have a vision of the team structure that aligns with this strategy 3. List out the net-new roles you're p......Read More
707 Views

Andrew Stinger
Universe Head Of Marketing • June 1
While we’ve evolved the shape, size, timing, and application, some resources I either stood-up or leaned on as Coda’s first PMM that are still in use: 1. A PMM “Hub” - Your single source of truth for all things product marketing. From “Who do I talk to about X?” to “What dashboard can I loo......Read More
332 Views

Tracy Montour
HiredScore Head of Product Marketing • July 29
The most critical step is setting up a Product Marketing Operating Model. There is a lot of intrinsic knowledge that a solo PMM has that needs to be shared with any future hires. Set up your next PMM for success with templates, guides, flows, advice on internal relationship management, etc. The s......Read More
250 Views

Lisa Dziuba
LottieFiles Head of Product Marketing • July 29
When expanding the PMM team I think about forming GTM playbooks. It's documented step-by-step processes which you have during your launch, that helps your team stay focused, organized, and accountable. Basically, it is a manual that describes workflows, procedures, and the role each person plays ......Read More
297 Views
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Related Questions
In hiring additional Product Marketing Managers, is it more important that they have Product Marketing experience, or that they're a well-rounded marketer/communicator?What is your answer to, "What Is Product Marketing?"What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?What's a typical product marketing career path? How can you allot more time to strategy and larger picture items when you're leading a smaller PMM team (less than 3 total ppl)?