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What should be the top PMM skills for a solo marketer in a SaaS startup?

Candice Sparks
Attentive Director of Product MarketingNovember 12

The best type of solo marketer is one that is willing, flexible and excited about wearing many different hats. You should be a curious problem-solver who enjoys setting the foundation of processes. You are probably very comfortable in ambiguity and appreciate variety in your role. It will also be very important to build cross-functional relationships as you will likely need to do a lot of education around your role and how you can be a partner to different organizations in the company.

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