Sharebird

What should be the top PMM skills for a solo marketer in a SaaS startup?

Answer
3 Answers
  1. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 11mo

    As a solo marketer, not just a solo PMM, at a saas startup, you will inevitably wear many different hats. That can be both exciting and frustrating at the same time. It's not the traditional PMM skills that I would focus on to succeed in that setup, but rather, there are two key soft skills that you won't succeed without: The ability to context switch Prioritization Starting with prioritization, you absolutely must be able to determine what the most important things for you to work on are. That ...Read More

    933 Views
  2. Candice Sparks
    Candice Sparks

    Attentive Senior Director of Product Marketing • 1y

    The best type of solo marketer is one that is willing, flexible and excited about wearing many different hats. You should be a curious problem-solver who enjoys setting the foundation of processes. You are probably very comfortable in ambiguity and appreciate variety in your role. It will also be very important to build cross-functional relationships as you will likely need to do a lot of education around your role and how you can be a partner to different organizations in the company.

    1,029 Views
  3. Stephanie Kelman
    Stephanie Kelman

    Shopify Senior Product Marketing Lead • 1y

    I started my product marketing career in SaaS startups and this is a topic I discussed with my early mentors often. Being a solo PMM can be a lonely world and it's so important to stay connected to communities like Sharebird and other PMMs. The key success factors to keep in mind to be an all-star PMM at a startup are the ability to move fast and be scrappy, focus on high-impact activities, wearing multiple hats, and data-driven decision making. Stay focused on what moves the needle for growth a ...Read More

    1,524 Views

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