Twilio Senior Director, Product Marketing • 6mo
The first starting point for any launch is to align with stakeholders on what we're trying to achieve. Especially when first partnering with PMs where there's an "if we build it they will come mentality" I find that it's helpful to anchor on our north star outcome alignment. I generally break this down into three categories: New revenue: releases that bring in new customers or result in expansion revenue. We might measure this through customer sign-ups, eARR increase, or conversion from free tri ...Read More
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