Inngest Head of Marketing • 1y
Even if you have other teams that "own" activities that are owned by PMM in smaller companies, your KPIs can probably still remain the same—they just become reflections of cross-functional efforts, and you'll need to ensure how you're calculating them matches how your DG, or content, or lifecycle teams are calculating. I've never run into a situation where a growth team, for example, takes issue with the fact that one of my KPIs matches or is directly supporting their KPI. I sometimes even call ...Read More
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