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What KPIs do you use that directly tie to revenue increases?

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2 Answers
Product Marketing KPI's
  1. Sapphire Reels
    Sapphire Reels

    Atlassian Senior Director of Product Marketing • 5mo

    To not be so repetitive as other answers, going to keep this one short but lots of good context on this throughout the AMA 🙂.  I will reiterate that you can’t blindly focus on revenue increases because you’ll miss the signals and impact before revenue was created. The most direct influences: Pipeline: Know how marketing influences pipeline and if there’s enough pipeline coverage. Pipeline coverage indicates if a sales team has enough potential deals to meet their targets. PMM can help by making ...Read More

    1,608 Views
  2. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    Love this question. Anything related to content/brand performance, filling the top of the funnel, or even SQOs are a fantastic reflection on PMM's ability to provide DG and Digital with compelling messaging for a clearly defined IC, but those metrics do have a longer line to draw to closed revenue for the business. So if you're looking for something a little closer to the metal, I would look at later stage conversion rates—but still within the realm of things PMM can influence. Mine would be con ...Read More

    571 Views

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