What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?

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Nipul Chokshi · Accepted Answer

I found that making the shift to “solutions” or “platform” requires becoming more business outcome focused in terms of your messaging. Rather than speak to individual use...

Natalie Louie · Answer

It starts with the PMM team to come up with messaging that positions the benefits of your solutions/platform. PMM’s own the WHY and not the WHAT. Please refer to my other...

Vishal Naik · Answer

Great question. To be frank, even for companies with a reputation of being open and extensible, this one is always a challenge when you're in a Platform role. Because at ...

Will Davis · Answer

When moving your messaging from product-centric to solutions-centric, you're going to bring in experts in the solutions you're trying to organize around. Whether that be ...

Jeremy Moskowitz · Answer

Embrace storytelling and focus on use cases and personas rather than brand, features, or capabilities. Going from product to platform is hard. I’ve done it multiple times...

Indy Sen · Answer

What a great question, and having seen this shift happen at a few companies, I don't think it was necessarily just a messaging effort that caused the mindset to shift. To...

Jack Wei · Answer

Embrace repetition, and get influential stakeholders on board. I've been lucky to have worked in very collaborative, supportive cultures where any repositioning and messa...

Paul Rudwall · Answer

This is a great question. The conclusion I've come to is that while internal messaging is critical, it's not sufficient on its own to drive a significant shift. Incentive...

What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?

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