What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?

Question

Nipul Chokshi · Accepted Answer

I found that making the shift to “solutions” or “platform” requires becoming more business outcome focused in terms of your messaging. Rather than speak to individual use...

Natalie Louie · Answer

It starts with the PMM team to come up with messaging that positions the benefits of your solutions/platform. PMM’s own the WHY and not the WHAT. Please refer to my other...

Paul Rudwall · Answer

This is a great question. The conclusion I've come to is that while internal messaging is critical, it's not sufficient on its own to drive a significant shift. Incentive...

Vishal Naik · Answer

Great question. To be frank, even for companies with a reputation of being open and extensible, this one is always a challenge when you're in a Platform role. Because at ...

Will Davis · Answer

When moving your messaging from product-centric to solutions-centric, you're going to bring in experts in the solutions you're trying to organize around. Whether that be ...

Jeremy Moskowitz · Answer

Embrace storytelling and focus on use cases and personas rather than brand, features, or capabilities. Going from product to platform is hard. I’ve done it multiple times...

Indy Sen · Answer

What a great question, and having seen this shift happen at a few companies, I don't think it was necessarily just a messaging effort that caused the mindset to shift. To...

Jack Wei · Answer

Embrace repetition, and get influential stakeholders on board. I've been lucky to have worked in very collaborative, supportive cultures where any repositioning and messa...

What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?

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