Product Marketing
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Vice President of Product Marketing at Workato

When moving your messaging from product-centric to solutions-centric, you're going to bring in experts in the solutions you're trying to organize around. Whether that be industry, departmental or some other orientation, you will need the people who live and breathe these domains to ensure the messaging/content you develop resonates.  

There can also be individuals that act as sales overlays or technical field resources to provide a level of domain expertise in customer conversations that will help in deals focused around these specific solutions. 

Internal messaging to motivate the different stakeholders on why to "buy-in" or invest in this transition and communicating why it's valualbe to them is critical. These transitions can be hard and take time so ensuring the broader team knows why the company is going down the path (accelerate growth, expand market, etc.) is communicated is critical. Also, taking time to repeat this and constantly reinforce it is critical....not a one time communication but something that needs to be revisited often. 

Head of Marketing at Atrium - Data Driven Sales Management
I found that making the shift to “solutions” or “platform” requires becoming more business outcome focused in terms of your messaging. Rather than speak to individual user-level features/benefits (e.g. “the app launches 2x as fast”) you want to speak to the business impact that it delivers (e.g. ...more
Head of Marketing at MobileCoin
It starts with the PMM team to come up with messaging that positions the benefits of your solutions/platform. PMM’s own the WHY and not the WHAT. Please refer to my other answers on frameworks and best practices to get to good messaging and positioning here [https://sharebird.com/what-are-good-me...more