What are the practical channels and steps for testing value props and key messaging.

I love this question because it's SO important to get early signals and validation that your messaging is headed in the right direction. Here are a few things I like to do:

1. Once you have landed on a few value props and benefits you want to test out, run it by the person in your organization who represents the key buyer you're trying to go after (i.e if you sell to HR, run it by your Chief People officer)

2. Test your messaging through focus groups made up of prospects and customers

3. Test your messaging through a customer advisory board (CAB) if you have one

4. And lastly, we have been using Wynter.com to test our messaging (headlines, landing pages, or buyer interviews) and it's been really helpful.

5. You can also run some paid ad tests with specific messages to see which ones perform better but this may take slightly longer to set up and run.