Sharebird
Sign Up / Sign In

How do you know you’re conducting thorough enough market research, in order to reduce the amount of unknown unknowns?

Answer
3 Answers
Market Research
  1. Jameelah Calhoun
    Jameelah Calhoun

    Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 5y

    It's important to take an iterative approach to customer research that spans the product development cycle. No single research study can anticipate and answer every potential customer challenge or angle, so it is important to build iteration into your plans. I follow 4 main stages of research: 1) finding opportunities, 2) evaluating concepts, 3) UX Research and Usability, and 4) market acceptance research.  Throughout each step, it is important to constantly revisit the core question - which is ...Read More

    1,350 Views
  2. Vanessa Thompson
    Vanessa Thompson

    Twilio Vice President Marketing • 4y

    Everyone in your business knows something about your market, and your customers. So its not only important to do the research but to make sure you share it with enough people in your business to validate that you dont have any blindspots or other elements that you’ve missed. You dont need to have all the answers yourself but your work does need to interpret what the research means, so even though there are unknowns, focus on being thorough around the ones your team/business has the most control ...Read More

    766 Views
  3. Daniel Palay
    Daniel Palay

    KPI Sense Chief Executive Officer • 5y

    Great question, and I love discussing topics like "unknown unknowns." My primary advice would be: Don't mistake "thorough enough" for "specific enough" when it comes to market research. The most thorough research in the world can still have significant blindspots if it's not specific enough. In other words, it all comes down to the questions used to preface your research. If they're overly broad and vague, the best research in the world won't capture the relevant data.  Begin any research initia ...Read More

    497 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Abhishek Ratna

Nebius Head of Marketing, Media & Entertainment, Abhishek Ratna on Market Research

June 4 @ 9:00AM PT

View Answers
Lily Sassoon

Rippling Director, Core HR Marketing & Content, Lily Sassoon on Market Research

May 21 @ 10:00AM PT

View Answers
Madison Springgate

Vanta Group Product Marketing Manager, Madison Springgate on Market Research

May 21 @ 9:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors