What are the top kpi's you measure for intra team success? Impact on pipeline?
1 Answer
Cortex Head of Marketing and Product Marketing • December 3
All of our PMM KPIs are really reflective of our impact on other parts of the business, but yes primarily they come down to pipeline influence (not just filling the funnel but impact on velocity and conversion rates from sales enablement efforts). My team also owns content (not true of all PMM teams), so those KPIs typically relate to search, ad performance, brand awareness, etc. And while it's not a focus for my team this coming quarter, it wouldn't be unusual for us to choose some KPIs related to launch success, product adoption, upsells, and retention!
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