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What are the top kpi's you measure for intra team success? Impact on pipeline?

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2 Answers
Product Marketing KPI's
  1. Sapphire Reels
    Sapphire Reels

    Atlassian Senior Director of Product Marketing • 4mo

    Knowing which KPIs to measure your PMM team on depends on your company’s or product’s business model. My team works on an offering that is enterprise B2B sales-led with a focus on net new business, so our northstar is tying our efforts to revenue. We are goaled on pipeline influence.  But if we focus only on pipeline, we miss the leading and lagging  indicators that may hint at future success in or challenges with pipeline. Some of the other numbers we look at include funnel conversion rates, wi ...Read More

    1,470 Views
  2. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    All of our PMM KPIs are really reflective of our impact on other parts of the business, but yes primarily they come down to pipeline influence (not just filling the funnel but impact on velocity and conversion rates from sales enablement efforts). My team also owns content (not true of all PMM teams), so those KPIs typically relate to search, ad performance, brand awareness, etc. And while it's not a focus for my team this coming quarter, it wouldn't be unusual for us to choose some KPIs related ...Read More

    559 Views

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