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What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?
I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.
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Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • April 9
When your sales team are already having daily 1on1 conversations with clients, what is the best approach in engaging with these clients for market research without being interruptive?
What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?
What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?