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What are the top three qualities of star PMMs?

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3 Answers
Product Marketing Skills Product Marketing Career Path Building a Product Marketing Team
  1. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    In my mind, the top 3 qualities of a star PMM are a self-starter mindset, creativity, and cross-functional leadership. A self-starter mindset means you should have a knack for identifying opportunities, the things that matter most, and the willingness to figure it out - maybe fail and learn along the way! Creativity is essential as there isn’t always a gold standard playbook for every problem and task. It's vital to be open to new ways of doing things, show quick wins to build influence, and use ...Read More

    5,455 Views
  2. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y

    The top three qualities of star PMMs are: An inherent bias for action. Great PMMs GSD, it's a defining part of what we do and who we are. It's difficult to build trust and nurture partnership across a company of any size by opining on other people's work or being someone who may "know" stuff but isn't counted on to actually "do" the right stuff the right way. Great PMMs are driven to "do" stuff and are relied upon by partners across marketing, product, sales, etc. to deliver every time. We're no ...Read More

    1,448 Views
  3. Reshma Iyer
    Reshma Iyer

    Grow Progress VP Marketing • 1y

    • Ability to work through ambiguity and even dare to force the conversation to drive towards clarity

    • Continuously connecting the dots/intangibles can be really great clues

    • Do not limit your view to the team you sit within i.e., as a product marketer, you are quarterbacking across the company. You must be able to work across departments and have a pulse into what's happening with different parts of the business.

    470 Views

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