Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are:
- which are the company objectives?
- which are the marketing and product marketing specific objectives?
- the resources in place to achieve the objectives (human, financial, tools)
- where is the product on the lifecycle?
- top three priorities
- how are sales/marketing/product teams organised?
8 Answers
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 3y
What an exciting opportunity this is for you! I’m thrilled that you’ve earned this chance. When I joined Hims & Hers, I was in this exact position where I got to buil...
1739 Views
Moloco Product Marketing Director • 2y
I would ask about a few things:-What types of marketing decisions do the founders want to be involved with? What types of decisions are they comfortable giving you autono...
1773 Views
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Atlassian, Wiz, Splunk, Ting
How are products currently released and who's involved? What does pricing/packaging optimize for and how was it developed? What's the company's ICP and why? Who's the ta...
1035 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
1. What is your mandate for product marketing ? Note: Open ended question. Really important to hear the founders vision behind this function. Always a best practice to st...
433 Views
Giant Stride Marketing Group President • 3y
I wouldn't look at asking "mandatory" questions but rather asking them what their vision is for the product marketing function and coming to a mutual understanding of wha...
377 Views
Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
This feels to me like a loaded question and I'd love to hear more background in order to answer better. Are you "interviewing" leadership before joining the company or ar...
353 Views
Clari VP, Brand, Content and Product Marketing • 2y
Ask them what they need, what the challenges are, what the opportunities are - and what has gotten in the way so far. Also ask about the value customers are getting from ...
552 Views