How do you recommend socializing KPIs (before the work starts and when it's done)?
4 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
The short answer is socialize constantly - it's an "always on" function for internal alignment and awareness. Ideally, any PMM KPIs will clearly map to both top-level com...
526 Views
Wowza VP of Marketing • 4y
A cornerstone of my PMM strategy, and how I set/socialize PMM KPIs is something I call the “state of the customer report.” This is done quarterly, and is a look at the ma...
1195 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
Great question! I agree, when it comes to KPIs, we need to keep everyone on the same page from start to finish. Here’s how I like to approach it:Pre-Kickoff: During campa...
489 Views
Twilio Director of Product Marketing • 1y
Best case, your company has some strategic KPIs that your KPIs can feed into. If there isn't a formalized process for documenting and sharing these, I recommend taking th...
1327 Views
Related Questions
What KPIs do you recommend for organizations that aren't data driven? As in, where's a good place to start?How do you handle KPI formulation?What challenges do you encounter with tracking KPIs?When setting up a product marketing function in an established software company, what are the critical KPIs to start with?How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?Can you share best practices on how to develop KPIs?