Where does qualitative feedback come in for you when it comes to proving value and KPIs?
1 Answer
Cortex Head of Marketing and Product Marketing • December 4
We run a quarterly sales confidence survey to assess how AEs and SEs feel about their knowledge of our ICP, use cases, playbooks, etc. This is separates from their sales performance, conversion rates, activity, etc. It’s just a means of assessing in a psychologically safe way where they wish they had more help.
We also take qualitative feedback on direction during our quarterly marketing business reviews!
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