We're launching a second product at my company, and I'm struggling to get sales to prioritize selling it. How do you motivate and incentivize your sales org to prioritize this new product?
Figma Product Marketing • 4y
In April 2021 we launched our second product, FigJam, into beta, allowing anyone to use it for free for 10+ months until we released it as a paid product. Here are some w...
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Atlassian Head of Lifecycle Marketing, Portfolio • 2y
Honestly... you compensate them. It could be a spiff to incentivize short-term priority for this product, but long-term, you have to build it into the bonus structure and...
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Inngest Head of Marketing • 3y
I might be misunderstanding the question but you usually can't get them to prioritize new products unless it's built into their targets :) Introducing a new product into ...
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