Zendesk Director of Product Marketing | AI • 1y
One of the biggest mistakes one can make is assuming the work is done once the product has launched. Here are a few things to consider when it comes to maintaining post-launch momentum: Sustained post-launch marketing: Marketing efforts should not stop once the product has launched. Continue to emphasize value and use cases to keep your offering top of mind and relevant to potential customers. Customer education: Customers often need guidance to fully utilize new capabilities or features. Develo ...Read More
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