What differentiation in skills and experience do you see between B2B and B2C product marketing?

Asking as a B2B product marketer looking to transition to B2C

2 answers

All related (13)

Alex Wagner Lavian

Global Head of Product Marketing, Spotify for Artists at Spotify | Formerly Uber • December 20

Across PMM there is a shared core set of skills and competencies. The fundamentals are very much the same — it's about knowing the customer, finding the defining insight, and transforming that into pr

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Madison Leonard 🕶

Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • February 15

Some B2B companies, such as PLG, put the product at the front of their GTM strategy. The goal is to be very similar to a B2C company in that you target and market directly to end-users. Transitioning

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What are some skills a Consumer PMM needs to move up the ladder to a Director level role? What are the criteria of evaluation?

What trends and shifts is consumer product marketing experiencing?

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?

What are the key differences between b2b and b2c product marketing?

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?