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Asking as a B2B product marketer looking to transition to B2C
2 answers
All related (13)
Alex Wagner Lavian
Global Head of Product Marketing, Spotify for Artists at Spotify | Formerly UberDecember 20
Across PMM there is a shared core set of skills and competencies. The fundamentals are very much the same — it's about knowing the customer, finding the defining insight, and transforming that into pr
Madison Leonard 🕶
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks AnimationFebruary 15
Some B2B companies, such as PLG, put the product at the front of their GTM strategy. The goal is to be very similar to a B2C company in that you target and market directly to end-users. Transitioning