Sharebird
Sign Up / Sign In

What differentiation in skills and experience do you see between B2B and B2C product marketing?

Asking as a B2B product marketer looking to transition to B2C

Answer
3 Answers
Consumer Product Marketing
  1. Lana Khavinson
    Lana Khavinson

    Hinge Health Director Member Engagement and Consumer Product Marketing • 1y

    At its core, I believe the skills of a B2B and B2C PMM are interchangeable. The Customer: Whether you’re a B2B or B2C product marketer, it’s essential to deeply understand your target audience so you can connect their needs with what your product uniquely provides. In both roles, this requires an inquisitive mindset and the ability to drive or influence user research. (Skill: Drive Research) The Product Experience: In either case, you’ll need to translate your understanding of the customer into ...Read More

    15,079 Views
  2. Alex Wagner Lavian
    Alex Wagner Lavian

    Origin VP of Marketing | Formerly Uber • 3y

    Across PMM there is a shared core set of skills and competencies. The fundamentals are very much the same — it's about knowing the customer, finding the defining insight, and transforming that into product strategies and go-to-market plans. While the fundamentals are very transferable, execution can look quite different. For example, you’ll work more closely with product and research teams vs sales, the channels and strategies to reach your customers will be more digital and span the entire funn ...Read More

    2,432 Views
  3. Madison Leonard
    Madison Leonard

    Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y

    Some B2B companies, such as PLG, put the product at the front of their GTM strategy. The goal is to be very similar to a B2C company in that you target and market directly to end-users. Transitioning from B2C into a product-led B2B organization should be relatively easy. 

    However, the skills gap widens the more up-market the B2B company is. PMMs who focus on end-users will have a steep learning curve for marketing to enterprises and buyer personas. 

    555 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Lana Khavinson

Hinge Health Director Member Engagement and Consumer Product Marketing, Lana Khavinson on Consumer Product Marketing

March 18, 2025 @ 9:00AM PT

View Answers
Katie Levinson

MyFitnessPal VP of PMM, Katie Levinson on Consumer Product Marketing

May 7, 2024 @ 9:00AM PT

View Answers
Lindsay (Saran) Gatta

Bumble Head of Product Marketing, Bumble For Friends, Lindsay (Saran) Gatta on Consumer Product Marketing

January 23, 2024 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors