What differentiation in skills and experience do you see between B2B and B2C product marketing?
Asking as a B2B product marketer looking to transition to B2C
3 Answers
Hinge Health Director Member Engagement and Consumer Product Marketing • 1y
At its core, I believe the skills of a B2B and B2C PMM are interchangeable.The Customer: Whether you’re a B2B or B2C product marketer, it’s essential to deeply understand...
14959 Views
Origin VP of Marketing | Formerly Uber • 3y
Across PMM there is a shared core set of skills and competencies. The fundamentals are very much the same — it's about knowing the customer, finding the defining insight,...
2429 Views
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Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Some B2B companies, such as PLG, put the product at the front of their GTM strategy. The goal is to be very similar to a B2C company in that you target and market directl...
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