Sharebird
Sign Up / Sign In

How important do you think "passion" for the industry you are working in is within product marketing?

Answer
2 Answers
Consumer Product Marketing
  1. Jasmine Anderson Taylor
    Jasmine Anderson Taylor

    Instacart Vice President, Consumer Marketing • 5y

    “Passion” is a tricky word. It can lead you to believe that you somehow have to be a power user of a product to be a great PM, PMM, etc. for it. Some of the most successful tech products have enterprise customers, so that can’t be true. When deciding on whether or not to take a job, I use a framework that I once read about on a LinkedIn blog post:  Product: Is it a product that has a strong growth trajectory? Do customers (whether I am one or not) love it? What about the product sets it apart fr ...Read More

    1,567 Views
  2. Lana Khavinson
    Lana Khavinson

    Hinge Health Director Member Engagement and Consumer Product Marketing • 1y

    In an ideal world, I believe passion for the industry is critical. As a PMM, you need to be deeply engaged with both the industry and the end user to understand where the opportunities lie and how your company can drive value. That said, the job market doesn’t always allow us to pursue our passion areas. So, if you can’t work in the industry that excites you the most, focus on one where you can gain transferable skills that will be valuable when the time comes to pursue your passion.

    2,413 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Lana Khavinson

Hinge Health Director Member Engagement and Consumer Product Marketing, Lana Khavinson on Consumer Product Marketing

March 18, 2025 @ 9:00AM PT

View Answers
Katie Levinson

MyFitnessPal VP of PMM, Katie Levinson on Consumer Product Marketing

May 7, 2024 @ 9:00AM PT

View Answers
Lindsay (Saran) Gatta

Bumble Head of Product Marketing, Bumble For Friends, Lindsay (Saran) Gatta on Consumer Product Marketing

January 23, 2024 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors