Thanks so much for hosting this event, I wanted to know when looking to break into PMM. Whats the story I should try to tell with my resume? Are there any must have factors in landing that first PMM role?
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RELATEDHow does your company define the difference between product marketing and integrated/brand/customer marketing? Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.