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All related (19)
Morgan Molnar
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, NielsenDecember 6
At Momentive, Brand and Product Marketing are closely aligned, and collaborate on many initiatives. Here are some examples: Brand<>Product messaging: For brand messaging, PMM will consult on th
Jasmine Anderson Taylor
Senior Director, Product Marketing at Instacart June 2
Brand plays a critical role in Product Marketing and vice versa. In broad strokes, campaigns are either Product or Brand-led, and if one is leading, to be effective the other must be supporting. If we
Raman Sharma
Vice President, Product Marketing at DigitalOcean February 6
A brand is not a logo. It is not a catchy tagline. It is not a color or font scheme. It is not the visual imagery. It is not the writing style guideline. It is the sum total of all the experiences an
Jessica Webb Kennedy
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, LyftJune 16
Brand is such an important part of product marketing. Developing a strong brand, voice, and tone for your product or company lends itself to everything you do from launching new features to tradeshows