What role does brand play in product marketing

4 answers

All related (19)

Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey) | Formerly SurveyMonkey, Nielsen • December 6

At Momentive, Brand and Product Marketing are closely aligned, and collaborate on many initiatives. Here are some examples: Brand<>Product messaging: For brand messaging, PMM will consult on th

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Jasmine Anderson Taylor

Senior Director, Product Marketing at Instacart • June 2

Brand plays a critical role in Product Marketing and vice versa. In broad strokes, campaigns are either Product or Brand-led, and if one is leading, to be effective the other must be supporting. If we

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Raman Sharma

Vice President, Product Marketing at DigitalOcean • February 6

A brand is not a logo. It is not a catchy tagline. It is not a color or font scheme. It is not the visual imagery. It is not the writing style guideline. It is the sum total of all the experiences an

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Jessica Webb Kennedy

Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, Lyft • June 16

Brand is such an important part of product marketing. Developing a strong brand, voice, and tone for your product or company lends itself to everything you do from launching new features to tradeshows

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How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?

What courses or other education should one pursue when changing from Growth Marketing in the tech industry to Product Marketing for either a tech or non-tech B2C company?

What role should your brand story have in product roadmap planning?

Do you recommend developing deep focus in B2B or B2C PMM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?

How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?