As a lead product marketer with a broad set of responsibilities and very few resources, what are the critical KPIs I should report on? When you're responsible for product launches, messaging, sales materials and enablement, the metrics seem 'soft.'

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Manav Tandon · Accepted Answer

Here's a non-comprehensive list of KPIs to choose from: Launch content # of press articles mentioning your product # of views on blog posts # of visitors to landing pag...

Mike Flouton · Answer

I think about two buckets of metrics - activity and outcome. Activity metrics are easier to measure, but are not as directly tied to company performance ("hey, we deliver...

Robin Pam · Answer

As a product marketer, you’re often working across a business line, and a result you’re often responsible, on your own, for very few of the metrics that indicate the heal...

As a lead product marketer with a broad set of responsibilities and very few resources, what are the critical KPIs I should report on? When you're responsible for product launches, messaging, sales materials and enablement, the metrics seem 'soft.'

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