Diego Lomanto

Diego Lomanto

Chief Marketing Officer, Ada

Content

Diego Lomanto
Diego Lomanto
Ada Chief Marketing OfficerMay 12
Hi - yes - I definitely recommend sharebird's resources. I also love a few books on positioning. First the classic book here is from Al Ries and Jack Trout and it's called "Positioning: The Battle for your Mind." I also recommend "Obviously Awesome: How to Nail Product Positioning so Customers Ge......Read More
1639 Views
Diego Lomanto
Diego Lomanto
Ada Chief Marketing OfficerMay 12
There are a host of good training options out there. Sharebird is a good place to start and you can google alternatives as well. I mentioned a few books earlier on as well - Al Ries and Jack Trout and it's called "Positioning: The Battle for your Mind" and "Obviously Awesome: How to Nail Product ......Read More
1419 Views
Diego Lomanto
Diego Lomanto
Ada Chief Marketing OfficerMay 12
I look for a growth mindset, collaborative personality and humility. Obviously they need to be good at the core product marketing skills and have demonstrated success in other roles but for a leader I want to see them drive unity across the org. Regarding a growth mindset - I want them thinking a......Read More
926 Views
Diego Lomanto
Diego Lomanto
Ada Chief Marketing OfficerMay 12
You need to listen to people, share positioning work as it develops and be iterative. If you just show up with a messaging strategy without involving leadership in the formulation you are most likely going to get pushback because everyone thinks they know what we should be saying to the market. B......Read More
900 Views
Diego Lomanto
Diego Lomanto
Ada Chief Marketing OfficerMay 12
Educate educate educate. When I started at UiPath i must have had 50-100 introductory meetings in the first few weeks. I spent time with every stakeholder that I needed to work with or that I needed to be an advocate. I did a lot of them by zoom but I also got on the plane and traveled a ton. You......Read More
821 Views
Diego Lomanto
Diego Lomanto
Ada Chief Marketing OfficerMay 12
We have a "storybook" with all of our core messaging. It's a powerpoint with a lot of slides covering segmentation, personas, products, and all the appropriate messaging that goes along with it. It can be a bit heavy (to download) but it's the one source everyone knows about. We host it on our in......Read More
762 Views
Diego Lomanto
Diego Lomanto
Ada Chief Marketing OfficerMay 12
We use varioius external forums for testing messaging. We do a lot of informal conversations with customers but we also have formal customer and product advisory boards where we preview messaging. I also like to get analyst feedback before launching anything. These forums usually provide useful i......Read More
423 Views
Diego Lomanto
Diego Lomanto
Ada Chief Marketing Officer
The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath
The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath
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Follow Diego on LinkedIn. Join Diego on Sharebird.  Questions covered in this episode: 1. Can you tell us about yourself and your role at UiPath? 2. UI Path recently went public. Can you share a bit about what that was like? 3. As the leader of product marketing, what did you need to think a......more
Credentials & Highlights
Chief Marketing Officer at Ada
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In New York City, NY
Knows About Category Creation, Messaging