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All related (63)
Mike Greenberg
Director of Product Marketing at Momentive (SurveyMonkey) January 4
I'm a big fan of A/B testing, but it can take a lot of time, and you need to be careful not to change things up-funnel if you want a clean result, which can be paralyzing. The best approach is to get
Kristen Ribero
Senior Director of Corporate Marketing at Handshake October 29
I’m a big believer in experimentation in any marketing activity. And messaging should be included in that. I see a lot of enterprise product marketers get caught up in taking on a huge messaging and p
Mike Berger
Vice President Product Marketing at ClickUp | Formerly Momentive, Gainsight, MarketoDecember 20
Experimentation is a key driver of messaging improvement. It's relatively inexpensive to test messaging through ads, which can get you a quick read on which messages resonate most strongly with the au
Anjali T. Cameron
Head of Marketing at Landed May 7
I’m a big believer in experimentation before your messaging hits customers. Typically in the product development and go-to-market planning cycles you have at least two, if not more, opportunities to t
Francisco M. T. Bram
Vice President of Marketing at Albertsons Companies February 13
Experimentation is a critical factor in the success of your story. Because the pace of change is accelerating, user needs and mental models today may greatly differ from just a few months ago. This wi