How does experimentation fit into improving messaging? And if you find something that works in one channel, can you translate it across channels?

I’m a big believer in experimentation in any marketing activity. And messaging should be included in that. I see a lot of enterprise product marketers get caught up in ta...

Experimentation is a critical factor in the success of your story. Because the pace of change is accelerating, user needs and mental models today may greatly differ from ...

I’m a big believer in experimentation before your messaging hits customers. Typically in the product development and go-to-market planning cycles you have at least two, i...

Experimentation is a key driver of messaging improvement. It's relatively inexpensive to test messaging through ads, which can get you a quick read on which messages reso...

I'm a big fan of A/B testing, but it can take a lot of time, and you need to be careful not to change things up-funnel if you want a clean result, which can be paralyzing...