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Product Marketing 30/60/90 Day Plan

How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

12 Answers

Gregg Miller

Oyster® VP of Product Marketing • October 8

30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More

7258 Views

You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?

8 Answers

Lauren Barraco

Inscribe VP, Marketing • December 15

Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical to get these pieces done first so that you can scale effectively. As a team of 1, you are going to need to rely on the other pe......Read More

1383 Views

How can PMMs show that they are adding value within the business to the leadership team? Are there any quick / day-to-day tactics that can help to get buy-in from senior leaders?

5 Answers

Naman Khan

Blend Chief Marketing Officer • July 7

It's tough to answer broadly as different business will have different needs but if I were to pick one area that PMM can uniquely add value its: A compelling understanding of the customer. There are so many teams that have knowledge & insight into the customer but PMM is in a unique position to ......Read More

737 Views

What are some examples of "quick wins" you should aim for in the first 90 days?

3 Answers

Natalie Louie

Replicant Product Marketing, Senior Director • January 11

Start with my 30/60/90 day plan. I embark on this process and begin looking for where I can dive in for my quick wins. You never know what scenario you are walking into or which project has suddenly been prioritized when you first start. The key is listening for what people are working on, under......Read More

3942 Views

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

22 Answers

JD Prater

Graft Head Of Marketing • January 7

I suggest combining pieces from my answers to these questions. 1. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function? 2. How do you think about your first 30/60/90 day goals when coming in as the Hea......Read More

13375 Views

What research and alliances should a PMM engage in when starting with a new company?

3 Answers

Natalie Louie

Replicant Product Marketing, Senior Director • January 11

Research and get smart on your positioning, message, personas, competitors, customer journey, ICP (ideal customer profile), market sizing with TAM (total addressable market), SAM (serviceable available market), SOM (serviceable obtainable market). Know your customers, the pain point you are solvi......Read More

847 Views

Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

4 Answers

Natalie Louie

Replicant Product Marketing, Senior Director • January 11

1. Positioning 2. Messaging 3. Personas / Competitors Always focus on the top 2 first, as this will impact how everyone talks and writes about your company – which ultimately brings in users and wallet share. Good templates for positioning and messaging are here. And these are different, PMMs......Read More

541 Views

What is the first item on your agenda during your very first meeting with your new PMM team?

4 Answers

Christine Sotelo-Dag

ThoughtSpot Director of Product Marketing & Customer Marketing • January 19

My first, and likely only, item would be 'Let's get to know each other.' Of all the skills I've acquired over the years as a PMM, I think the most valuable have been the human / people side of business. I've thought a lot and deeply on how to be a good manager. How to listen to people and underst......Read More

522 Views

What are some ways product marketing can prove their value to product management?

14 Answers

Laura Jones

Instacart Chief Marketing Officer • December 8

As you establish a relationship with your Product Manager, it is important to align on expectations. You should understand their needs and pain points and share with them your vision for how PMM can add value to the team. From there, it is often helpful to draft a set of goals that reflect the ou......Read More

3099 Views

What traits and skills do you think the best PMMs have?

Please give one real world example

2 Answers

Natalie Louie

Replicant Product Marketing, Senior Director • January 11

You can switch from right brain to left brain activities and fire both at the same time. You have to be analytical and strategic, you like art and science, numbers and words. You have to be able to go 1 level deeper than marketers to understand the technology, make sense of it then explain it in ......Read More

591 Views