What do you look for in a product marketing candidate?
1 Answer
Ironclad Director of Product Marketing • July 2
- A superpower. PMMs come in all shapes and varieties. I like building PMMs into superheroes, known for the thing they do better than anything at the org. I'm always looking for the one thing that a candidate has that sets them head/shoulders above everyone else in the game. Is it storytelling? Analytical rigor? Product aptitude?
- High ownership and drive; hunger to make an impact. Ironclad is a mission-driven company and everyone on the team is here to create transformative change in an industry that hasn't seen real innovation in decades.
- High integrity—no one likes working with people with bad people!
- High growth mindset / hunger to continuously improve.
- Great collaboration and negotiation. We sit at the intersection of a lot of teams and needs! PMMs need to be skilled not just at collaborating/bringing value, but negotiating priorities.
- They're fun to work with!
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