Vivun Chief Marketing Officer • 3y
It's hard and it's an area I am still working through. So much is asked of PMM and there's a natural desire as a connecting function to say "yes" to everything so in order to prove our value. The reality is if everything is important, nothing is important, so a Product Marketing superpower to develop is one that can gauge and asses what projects and deliverables will drive the most impact for the business, and prioritize accordingly. Having executive leadership partner with Product Marketing on ...Read More
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