What's a good way to approach decisions that UX/design feels they should own vs. Marketing feels they should own?
I've seen this quite a few times when it comes to brand related items both in terms of developing and brand keeping guidelines, as well as tone of voice where design has assumed they should have a stronger say.
3 Answers
Agora VP of Product Marketing | Formerly NetSpring, Heap, Couchbase, OpenText, IBM • 5y
PMM is a highly collaborative role and I've found that if you define a DACI model: Driver, Approver, Contributors, and Informed, you can help remove some of that ambiguit...
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Okta SVP Product Marketing • 3y
Always comes down to, whats right for the customer. And what does each team uniquely bring to the table to drive the best customer outcome. UX can bring a unique lens o...
947 Views
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Chewy Senior Director, Head of Global Marketing • 3y
It starts by establishing a common ground. This means talking to UX Design Leaders and Marketing leaders and understand how each defines their Role and Responsibilities. ...
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